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What Sets Me Apart

With three decades of first-hand experience in business management, I deeply understand the challenges you face. I don’t just empathize with your situation—I’ve lived it.

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I quickly zoom in on the core issues that matter most, using an intuitive approach to guide you through challenges. By asking questions, I help you uncover insights that lead to meaningful changes. I speak the language of both personal growth and corporate systems, blending emotional sensibility with practical understanding.

I integrate a system-psychodynamic approach, exploring unconscious dynamics and hidden forces that drive behavior, and combine it with my practice of Buddhism. These philosophies resonnate deeply with each other, both emphasizing mindfulness, acceptance of uncertainty, and responding without preconceived judgments, helping you gain a deeper understanding of yourself and your environment, with lasting insights that continue to guide you over time.​

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Having lived and worked in both Eastern and the Western world, I understand the complexities of cross-cultural dynamics and the questions that arise when navigating different cultural terrains. This global perspective enriches my coaching, allowing me to offer nuanced insights into how cultural influences shape your behavior, decisions, and leadership.

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Having navigated both corporate and personal relationships on the global lanscape, I offer coaching that’s grounded in real-world experience, helping you reach your own insight and personal tools to navigate your path.​

My Works

Individual and Organisational Psychologist, Trusted Advisor, in London, 2019 to now.​​

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  • Coaching and consulting in system-psychodynamic approach. Worked internationally with executives in global companies, cross-culture entrepreneurs, start-up founders, and their teams. Executive coach for King's Business School (London), IMD Business School (Lausanne), faculty and and lead coach for Fullbright University (Vietnam)

  • Organisational superviser. Supported coaches, OD consultants, counsellors to maintain and improve quality of their work.

  • Group Relation Conference’s consultant, specialist in Group Dynamics.

  • Board director at the International Society for Psychoanalytic Study of Organisations (ISPSO).

  • Development Advisor for the charity Vietnamese Family Partnership in London (supporting Vietnamese in need and promoting understanding of Vietnamese culture in United Kingdom).

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Managing Director, Melchers Vietnam Ltd, in Vietnam, 2012-2019.​

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  • Oversaw the country’s activities of an over 200-year-old German owned Group in Vietnam. 

  • Managed strategic developments of highly knowledgeable teams of sales and service engineers. 

  • Supported the marketing, sales and delivery of German and Swiss made equipment and materials to various industries such as food and beverage processing, printing and packaging, oil and gas, power plant and transmission, agriculture and aquaculture, pharmaceutical and biological products, testing and measuring, construction equipment, material handling, textile, …

  • Organised after-sales technical service to the delivered equipment.

  • Defined product portfolio and marketing strategies, suitable in each stage of industrial development of the market, with insight on political and cultural environment.

  • Coordinated multiple parties of interest in large capital projects.

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Managing director, MVN Vietnam, a branch of Melchers GmbH Group, 2002-2019.​

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  • Set up new companies, recruited, trained and lead teams of sales, production, and service. 

  • Created luxury consumer brands as the highest quality brand in its market segments.

  • Developed, executed, and aligned business strategies, in environments of high uncertainty.

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Business Development Manager, for Henkel KGaA and Melchers GmbH &Co. consecutively,

in both Vietnam and Hong Kong/China, 1990-2002.​

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  • Set up entirely new operations, recruited, trained and lead teams of sales, R&D, and service. 

  • Developed, executed, and aligned business strategies, in environments of high uncertainty.

  • Achieved major market position within two-year in highly competitive market segments of industrial consumable products.

  • Developed management capabilities of local managers in China and Southeast Asia, through processes of organisational change.

My Relevant Education

Academic degrees:

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  • Executive Master’s degree in Consulting and Coaching for Change, INSEAD, a programme of Individual and Organisational Psychology, 2017

  • Master of Business Administration, Henley Business School, 2003

  • Bachelor of Foreign Relations, University of Foreign Affairs Hanoi, Vietnam, 1986

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Professional qualifications:

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  • Postgraduate Diploma in Organisational Supervision, Ashridge, Hult, 2025

  • Certified consultant for Dynamics at Board level, Tavistock Institute of Human Relations, 2025

  • Diploma in Advanced Executive Coaching, Moeller Institute, Cambridge, 2019

  • P3C certified Process Consultant, Tavistock Institute of Human Relations, 2019

  • EMCC (European Mentoring and Coaching Council) Global Supervisor and Senior Practitioner

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Other professional trainings:

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  • Buddhist Psychology​

  • Group Relations ‘Leicester Conference’ 2018,2020 and various GRC

  • Gestalt GroupWork, Gestalt Centre, London

  • High Performance Leadership, IMD

  • Certified ScrumMaster (CSM)

  • Diagnosing & Initiating Change Programme, Kets de Vrie Institute, GELM Certified

  • Logotherapy, Viktor Frankl Institute of Ireland

  • Jungian Psychology Intensive Study Programme, C.G. Jung Institute Zurich

  • 'Time-to-think' (Nancy Kline) facilitation, UK.

  • Neuroscience in Coaching, Singapore

  • International Education management

  • Interior design, UK

My Approach
Flower Shadow
Contact

Choose Your Path 

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Coaching one-to-one

Pearl Tran

E-Mail :

Coaching in group or with your team

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